Creating a business website is a great first step to increase your business’s credibility, solidify your branding, and reach more of your audience. But once your website is live, it’s important to ensure you’re doing everything you can to get the most out of your website. That means making sure your website has these 5 important things. 

Easy Navigation

Easy website navigation means allowing your customers to move from one webpage to another, with ease. 94% of website users agree that easy navigation is the most useful website feature. Moving from one page to another sounds pretty simple right? Not necessarily. Some businesses make navigation mistakes of having too many menu items in a drop-down bar, generic labels, dead-end links, and an unclear or absent call to action. 

Simply Create Studio’s templates all have clear navigation to ensure your customers can move freely and easily within your website. 

Customer Testimonials

When you first decide to try a new restaurant, you might check out reviews to see what others have to say about it first. Seeing that other foodies loved that restaurant’s food, ambience, and service might establish credibility and trust, and encourage you to make a purchase. In essence, reviews act like referrals.

The comfort felt in seeing positive reviews isn’t only experienced by restaurant go-ers. Big shopping websites like Amazon and eBay dedicate much of their website to showing reviews on both products and sellers. 

Your website can display more credibility and trust through referrals as well, via a customer testimonials section. This is especially useful for new clients who might be shopping around to see what similar businesses have to offer. If they see testimonials from happy customers on your webpage, they could feel more comfortable purchasing your product. Simply Create Studio has you covered - all of our web templates have a customer testimonials section!

Social Media Landing Page

We know that social media isn’t enough to build credibility and trust in your business - above all, you need a website as well. But, that doesn’t mean you shouldn’t share your social media channels! 

Having a social media landing page on your website helps you cater to potential customers who interact more on social media. This also helps you continue interacting with your customer even after they leave your website and log off their computer. By allowing them to access your social media channels, potential customers might “follow” you to stay up to date on your business’s latest news. You also have an opportunity for social media engagement, or likes and comments, which helps with your visibility. 

Many businesses use Link Tree to direct customers to their social media page. This is an extra cost to the business, since you’re using a 3rd party to share your social media. Simply Create Studio’s templates offer an Instagram landing page, which lets customers access your social media channels directly. 

SEO

68% of all online activities begin with a Google search. This is especially true now during the COVID-19 pandemic, as people are online more than ever. To ensure your business comes up in a google search for your services, you need to be on top of Search Engine Optimization (SEO). 

With strong SEO principles in your website, you essentially get free marketing. Having your webpage pop up on the first two pages of a google search is sometimes more efficient than paying for advertisements. 

Some SEO basics include:

• Clear, easy-to-read, and concise content

• Effective headings

• Easy navigation

• Mobile friendly website

• Internal Links

• Alternative text

Clear Call to Action

A call to action is a prompt to do something. Product information, prices, industry news, and social media landing pages are all great aspects of a website, but information alone isn’t helpful in generating sales. Calls to action encourages a website visitor to do something with the information on your website. That action could encourage your customers to:

• purchase a product,

• email or call for a quote,

• sign up for a free trial or discounted service, or 

• join a newsletter mailing list. 

Having a clear and effective call to action turns a website visitor into a lead, or even a customer! Simpy Create Studio’s templates all have call to action marquees to help you guide customers to eventually purchase your product or services. 

Final Thoughts

Your website is often a potential customer’s first window to your services and values. Going live isn’t enough - make sure your website has these 5 elements to ensure your website visitors have a higher chance of becoming customers. If you’re a new small business interested in developing your website, check out our templates or contact us today with any questions!

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